Learn More About Rack Cards
Hello. I’m David Presnell, the owner of Presnell’s Printing Company. Thank you for stopping by! I’ll try not to keep you too long, but I do want your business and I believe that the team at Presnell's can help you. Rack cards are a great communication and marketing tool for your business. If you already know what you want, just Click Here to get started with your new color rack card order. If you need to reorder your rack cards (previously printed by us), Click Here. If you would like to learn more about a perfect rack card for your business, read on down to the bottom. It will only take a couple of minutes. Again, thanks!
Rack cards have become a great business marketing tool. Rack cards can be a condensed version of a brochure, flyer, or both. They can be printed on one side or two, and are usually printed on a heavy gloss card stock in full color. The front heading of the rack card is designed to attract attention when sitting in a typical distribution rack like the ones you see when you are on vacation. These racks are at restaurants, ticket booths, tourist centers, travel agencies, chambers of commerce, and many other places where your target customers may frequent. You can mail them, or leave them on counters. Rack cards are quite versatile. They can be used like a Flyer to promote specific dated events, or like a highly-condensed version of a Brochure to introduce your business or the details of a new product or service. They can be informational and offer sales and marketing aspects consistent with your overall marketing strategy. Rack cards can be created to be target specific, presenting customer benefits in a clear readable style. The design should be attention-getting but not complicated. Do not cram too much information or graphics onto your rack card. Keep it who, what, when, why, and where. A few good photographs can be perfect for rack cards when properly used. Rack cards are usually designed to announce and inform and to get an immediate response from your target audience. Rack cards can be a very inexpensive way to get the word out.
Presnell’s Printing Company has been creating professional rack cards for our customers for over 17 years. From your ideas, we will graphically design and print the perfect rack card for your business. If you need help with ideas, we can help you with that, too. It’s our job to help businesses succeed! If you don’t have a logo, or would like to upgrade your logo, let’s start there, first. Click Here to go to our logo page and learn more about how important a good logo is to the overall success of your business.
You can design your own rack cards in many desktop publishing programs, provided you follow our Design & Submission Requirements. If you would like to let us design it for you, there is a design charge to set up your rack card. It’s based on how much time we put into designing it. If you have a great logo, you definitely want that on your rack card. Sometimes we receive low quality submissions, logos or art from our customers that require time to fix, too. Our time-based design charges are very reasonable. Once you let us know your needs, we will send you an estimate before we do anything. When you reorder with no changes, you only pay for printing. That’s right! Our price usually drops when you reorder! If you don’t have a logo, Click Here. Once you have your logo, we can place it on all your custom printed products, too.
Ok, I hope all that wasn’t too painful. Let’s go over a few more reasons for creating a professional rack card in the first place.
1. Provides a powerful, easy to absorb, message or offering to your customers or to the general public
Rack cards are small handbills on heavy gloss card stock designed to advertise a product or event through rack distribution. Properly designed and created to reach your target market, rack cards can be an inexpensive way to attract large numbers of people to your sale or event or let your target market know in general about your business and its offerings
2. Helps your potential customers remember you
Marketing an event or advertising campaign with a simple but well-designed color rack card distributed to your target audience may work very well. When people start seeing your professionally-designed rack cards everywhere, advertising your products or services or announcing your events, they will start taking note of your logo and offerings and begin the process of remembering your company in their minds. Using rack cards to help your customers remember your event or you and your business identity is important.
3. Reflects your company’s marketing plan and overall branding
Be sure your rack cards agree with your overall marketing plan and business values. Your rack cards should also agree in basic design with all your other professional printing.
4. Makes your business stand out from your competition
Your rack cards (and all your marketing and printing materials) start with a logo that differentiates your business from your competitors and helps identify your business as a unique brand. If you do not have a logo, Click Here. A rack card design should be direct, concise, and visually appealing to help set you apart from your competitors. It might pay off for you to take a look at some of your “successful” competitors’ rack cards before we design yours, too. Don’t copy – differentiate! Make your rack card unique and special.
There’s one more important thing I need to say about rack cards. When you get them in your hands, “distribute them!” A box of rack cards sitting on the shelf will never produce one contact for you! Make a written plan on how you will use you rack cards to help make your business more successful.
Tell us what you need. If you have an idea for a rack card, let us know and we will offer some suggestions for you to think about. If you are ready to order a custom rack card, Click Here. If you would like more information, please Contact Us. Thank you again for choosing Presnell’s Printing Company.
Rack cards have become a great business marketing tool. Rack cards can be a condensed version of a brochure, flyer, or both. They can be printed on one side or two, and are usually printed on a heavy gloss card stock in full color. The front heading of the rack card is designed to attract attention when sitting in a typical distribution rack like the ones you see when you are on vacation. These racks are at restaurants, ticket booths, tourist centers, travel agencies, chambers of commerce, and many other places where your target customers may frequent. You can mail them, or leave them on counters. Rack cards are quite versatile. They can be used like a Flyer to promote specific dated events, or like a highly-condensed version of a Brochure to introduce your business or the details of a new product or service. They can be informational and offer sales and marketing aspects consistent with your overall marketing strategy. Rack cards can be created to be target specific, presenting customer benefits in a clear readable style. The design should be attention-getting but not complicated. Do not cram too much information or graphics onto your rack card. Keep it who, what, when, why, and where. A few good photographs can be perfect for rack cards when properly used. Rack cards are usually designed to announce and inform and to get an immediate response from your target audience. Rack cards can be a very inexpensive way to get the word out.
Presnell’s Printing Company has been creating professional rack cards for our customers for over 17 years. From your ideas, we will graphically design and print the perfect rack card for your business. If you need help with ideas, we can help you with that, too. It’s our job to help businesses succeed! If you don’t have a logo, or would like to upgrade your logo, let’s start there, first. Click Here to go to our logo page and learn more about how important a good logo is to the overall success of your business.
You can design your own rack cards in many desktop publishing programs, provided you follow our Design & Submission Requirements. If you would like to let us design it for you, there is a design charge to set up your rack card. It’s based on how much time we put into designing it. If you have a great logo, you definitely want that on your rack card. Sometimes we receive low quality submissions, logos or art from our customers that require time to fix, too. Our time-based design charges are very reasonable. Once you let us know your needs, we will send you an estimate before we do anything. When you reorder with no changes, you only pay for printing. That’s right! Our price usually drops when you reorder! If you don’t have a logo, Click Here. Once you have your logo, we can place it on all your custom printed products, too.
Ok, I hope all that wasn’t too painful. Let’s go over a few more reasons for creating a professional rack card in the first place.
1. Provides a powerful, easy to absorb, message or offering to your customers or to the general public
Rack cards are small handbills on heavy gloss card stock designed to advertise a product or event through rack distribution. Properly designed and created to reach your target market, rack cards can be an inexpensive way to attract large numbers of people to your sale or event or let your target market know in general about your business and its offerings
2. Helps your potential customers remember you
Marketing an event or advertising campaign with a simple but well-designed color rack card distributed to your target audience may work very well. When people start seeing your professionally-designed rack cards everywhere, advertising your products or services or announcing your events, they will start taking note of your logo and offerings and begin the process of remembering your company in their minds. Using rack cards to help your customers remember your event or you and your business identity is important.
3. Reflects your company’s marketing plan and overall branding
Be sure your rack cards agree with your overall marketing plan and business values. Your rack cards should also agree in basic design with all your other professional printing.
4. Makes your business stand out from your competition
Your rack cards (and all your marketing and printing materials) start with a logo that differentiates your business from your competitors and helps identify your business as a unique brand. If you do not have a logo, Click Here. A rack card design should be direct, concise, and visually appealing to help set you apart from your competitors. It might pay off for you to take a look at some of your “successful” competitors’ rack cards before we design yours, too. Don’t copy – differentiate! Make your rack card unique and special.
There’s one more important thing I need to say about rack cards. When you get them in your hands, “distribute them!” A box of rack cards sitting on the shelf will never produce one contact for you! Make a written plan on how you will use you rack cards to help make your business more successful.
Tell us what you need. If you have an idea for a rack card, let us know and we will offer some suggestions for you to think about. If you are ready to order a custom rack card, Click Here. If you would like more information, please Contact Us. Thank you again for choosing Presnell’s Printing Company.
