Learn More About Color Brochures
Hello. I’m David Presnell, the owner of Presnell’s Printing Company. Thank you for stopping by! I’ll try not to keep you too long, but I do want your business and I believe that the team at Presnell's can help you. Color brochures are a great communication and marketing tool for your business. If you already know what you want, just Click Here to get started with your new color brochure order. If you need to reorder your color brochures (previously printed by us), Click Here. If you would like to learn more about a perfect color brochure for your business, read on down to the bottom. It will only take a couple of minutes. Again, thanks!
Color brochures are a great way to tell your best potential customers most of the details of your business offering. You can answer most of your customer’s questions within a color brochure. They are usually printed on both sides on glossy paper and tri-folded so they contain six panels. The front panel is designed to get enough attention that the potential customers will pick up the brochure, open it, and begin to read through it. Color brochures are usually mailed direct to your potential or existing customers, or placed into special displays that hold brochures and event tickets located in places where the target customer may frequent. Color brochures are not usually date specific and are rarely time sensitive. Their purpose is more informational, as well as, offering some sales and marketing aspects consistent with your overall marketing strategy. Color brochures fit perfectly into an envelope of the same folded size to be mailed to your customers. Color brochures can be created to be target specific presenting customer benefits in a clear readable style. The design should be attention-getting but not complicated. Do not cram too much information or graphics into your brochure. Photographs are perfect for brochures when properly used. Brochures are designed to be read, maybe even put away for future reference. Brochures are not necessarily designed to get an immediate response from your target like Color Flyers are. The goal of a brochure is to put your information in the minds of the potential buyers so that when they have a problem only you can fix, they will contact you.
Careful thought should be put into color brochures. Pretend you are your best potential customer. What do you want the brochure to communicate to you? What questions would you want answered? What specific claims or promises would help you consider calling your business when you need the services or products promoted in the brochure?
Presnell’s Printing Company has been creating professional color brochures for our customers for over 17 years. From your ideas, we will graphically design and print the perfect color brochure for your business. If you need help with ideas, we can help you with that, too. It’s our job to help businesses succeed! If you don’t have a logo, or would like to upgrade your logo, let’s start there, first. Click Here to go to our logo page and learn more about how important a good logo is to the overall success of your business.
You can design your own color brochures in many desktop publishing programs, provided you follow our Design & Submission Requirements. If you would like to let us design it for you, there is a design charge to set up your color brochure. It’s based on how much time we put into designing it. If you have a great logo, you definitely want that on your color brochure. Sometimes we receive low quality submissions, logos or art from our customers that require time to fix, too. Our time-based design charges are very reasonable. Once you let us know your needs, we will send you an estimate before we do anything. When you reorder with no changes, you only pay for printing. That’s right! Our price usually drops when you reorder! If you don’t have a logo, Click Here. Once you have your logo, we can place it on all your custom-printed products, too.
Ok, I hope all that wasn’t too painful. Let’s go over a few more reasons for creating a professional color brochure in the first place.
1. Provides specific details about your business offerings to your customers or to the general public
Brochures are designed to introduce your company’s overall offering to a target audience, or specifically advertise a product or service your company provides. Color brochures are inexpensive enough to have a different one for each product or service you offer. Properly designed and created to reach your target market, color brochures can be an inexpensive way to let large numbers of your potential customers know about you and your offerings.
2. Helps your potential customers remember you
Launching a marketing campaign with a simple but well-designed color brochure properly distributed to your target audience may work very well for you. When they start seeing your professionally-designed brochures everywhere informing them about your company and your products or services, they will start taking note of your logo and offerings and begin the process of remembering your company in their minds. If your brochure works as it should, they will remember to contact you when they need what you offer. Using color brochures to help your customers remember you and your business identity is important.
3. Reflects your company’s marketing plan and overall branding
Be sure your color brochures agree with your overall marketing plan and business values. Your color brochures should also agree in basic design with all your other professional printing.
4. Makes your business stand out from your competition
Your color brochures (and all your marketing and printing materials) start with a logo that differentiates your business from your competitors and helps identify your business as a unique brand. If you do not have a logo, Click Here. A color brochure design should be direct, concise, and visually appealing to help set you apart from your competitors. It might pay off for you to take a look at some of your “successful” competitors’ color brochures before we design yours, too. Don’t copy – differentiate! Make your brochure unique and special.
There’s one more important thing I need to say about color brochures. When you get them in your hands, “pass them out!” A box of color brochures sitting on the shelf will not produce one contact for you! Make a written plan on how you will use your color brochures to help make your business more successful.
Tell us what you need. If you have an idea for a color brochure, let us know and we will offer some suggestions for you to think about. If you are ready to order a custom color brochure, Click Here. If you would like more information, please Contact Us. Thank you again for choosing Presnell’s Printing Company.
Color brochures are a great way to tell your best potential customers most of the details of your business offering. You can answer most of your customer’s questions within a color brochure. They are usually printed on both sides on glossy paper and tri-folded so they contain six panels. The front panel is designed to get enough attention that the potential customers will pick up the brochure, open it, and begin to read through it. Color brochures are usually mailed direct to your potential or existing customers, or placed into special displays that hold brochures and event tickets located in places where the target customer may frequent. Color brochures are not usually date specific and are rarely time sensitive. Their purpose is more informational, as well as, offering some sales and marketing aspects consistent with your overall marketing strategy. Color brochures fit perfectly into an envelope of the same folded size to be mailed to your customers. Color brochures can be created to be target specific presenting customer benefits in a clear readable style. The design should be attention-getting but not complicated. Do not cram too much information or graphics into your brochure. Photographs are perfect for brochures when properly used. Brochures are designed to be read, maybe even put away for future reference. Brochures are not necessarily designed to get an immediate response from your target like Color Flyers are. The goal of a brochure is to put your information in the minds of the potential buyers so that when they have a problem only you can fix, they will contact you.
Careful thought should be put into color brochures. Pretend you are your best potential customer. What do you want the brochure to communicate to you? What questions would you want answered? What specific claims or promises would help you consider calling your business when you need the services or products promoted in the brochure?
Presnell’s Printing Company has been creating professional color brochures for our customers for over 17 years. From your ideas, we will graphically design and print the perfect color brochure for your business. If you need help with ideas, we can help you with that, too. It’s our job to help businesses succeed! If you don’t have a logo, or would like to upgrade your logo, let’s start there, first. Click Here to go to our logo page and learn more about how important a good logo is to the overall success of your business.
You can design your own color brochures in many desktop publishing programs, provided you follow our Design & Submission Requirements. If you would like to let us design it for you, there is a design charge to set up your color brochure. It’s based on how much time we put into designing it. If you have a great logo, you definitely want that on your color brochure. Sometimes we receive low quality submissions, logos or art from our customers that require time to fix, too. Our time-based design charges are very reasonable. Once you let us know your needs, we will send you an estimate before we do anything. When you reorder with no changes, you only pay for printing. That’s right! Our price usually drops when you reorder! If you don’t have a logo, Click Here. Once you have your logo, we can place it on all your custom-printed products, too.
Ok, I hope all that wasn’t too painful. Let’s go over a few more reasons for creating a professional color brochure in the first place.
1. Provides specific details about your business offerings to your customers or to the general public
Brochures are designed to introduce your company’s overall offering to a target audience, or specifically advertise a product or service your company provides. Color brochures are inexpensive enough to have a different one for each product or service you offer. Properly designed and created to reach your target market, color brochures can be an inexpensive way to let large numbers of your potential customers know about you and your offerings.
2. Helps your potential customers remember you
Launching a marketing campaign with a simple but well-designed color brochure properly distributed to your target audience may work very well for you. When they start seeing your professionally-designed brochures everywhere informing them about your company and your products or services, they will start taking note of your logo and offerings and begin the process of remembering your company in their minds. If your brochure works as it should, they will remember to contact you when they need what you offer. Using color brochures to help your customers remember you and your business identity is important.
3. Reflects your company’s marketing plan and overall branding
Be sure your color brochures agree with your overall marketing plan and business values. Your color brochures should also agree in basic design with all your other professional printing.
4. Makes your business stand out from your competition
Your color brochures (and all your marketing and printing materials) start with a logo that differentiates your business from your competitors and helps identify your business as a unique brand. If you do not have a logo, Click Here. A color brochure design should be direct, concise, and visually appealing to help set you apart from your competitors. It might pay off for you to take a look at some of your “successful” competitors’ color brochures before we design yours, too. Don’t copy – differentiate! Make your brochure unique and special.
There’s one more important thing I need to say about color brochures. When you get them in your hands, “pass them out!” A box of color brochures sitting on the shelf will not produce one contact for you! Make a written plan on how you will use your color brochures to help make your business more successful.
Tell us what you need. If you have an idea for a color brochure, let us know and we will offer some suggestions for you to think about. If you are ready to order a custom color brochure, Click Here. If you would like more information, please Contact Us. Thank you again for choosing Presnell’s Printing Company.
